In the list of services provided by hosting companies, you may come across a dedicated IP address, but not everyone knows what this means and why it’s needed. Many people think that it can influence the position of a page in search engine queries, but this opinion is incorrect. This service costs additional money, which of course not everyone wants to spend, but let’s try to figure out why you need a dedicated IP address.
Is It Worth Purchasing a Dedicated IP Address
When using virtual hosting services, you should remember that your site will have the same IP address as all other websites on that hosting. This is fraught with many negative consequences.
- For example, if the administrator of a neighboring site (in other words, your hosting colleague) located on the same server with you starts sending spam, then your shared IP address will end up in the so-called SPAM list. As a result of these actions, you will not be able to receive and send mail.
- Another example is when a user of the same server uses prohibited methods to promote their project, then all sites with the same IP address will suffer – they will be banned by the search engine. Thus, your site’s positions in search engines (Google, Yandex, etc.) will drop significantly, even though you are not at fault, and the process of replacing the IP address will take some time.
- If a site is subjected to a hacker DoS attack, then all sites located on that IP address will suffer.
Using a dedicated IP is the only way to avoid such problems.
Other Advantages of a Dedicated IP Address
In addition to the protective function, a dedicated IP address will provide you with a number of other advantages:
- Increased account stability.
- Accurate website visit statistics.
- Ability to create a local mail service with internet access.
- Ability to create an anonymous FTP server!
